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| Penulis |
Prodi: Akuntansi Syariah
Opini-- In the fast-growing digital era, especially in the context of e-commerce, students have a very important role to play in facing the various challenges that arise. Digital transformation has changed the way we interact, do business, and live our daily lives. In this context, students, as the educated and tech-savvy young generation, are expected to be active agents of change in utilizing the opportunities offered by the digital economy.
First of all, students need to understand that e-commerce is not just a platform for shopping, but also a complex ecosystem that involves various aspects, including technology, regulation, and consumer behavior. With a deep understanding of these dynamics, students can contribute to creating innovative solutions that can address existing challenges, such as data security, consumer privacy, and ever-changing regulations.
In addition, students can also play a role in the development of micro, small, and medium enterprises (MSMEs) in the digital era. By utilizing the knowledge and skills gained in college, students can assist MSMEs in adopting digital technologies, such as online marketing, social media management, and the use of e-commerce platforms. This will not only improve the competitiveness of MSMEs, but also contribute to the growth of the local economy.
Students also have the responsibility to be smart and critical consumers. In the face of various offers in the e-commerce world, students need to be able to analyze and select quality products or services, as well as understand their rights as consumers. By doing so, they not only protect themselves, but also encourage businesses to improve the quality of the products and services they offer.
Furthermore, students can play a role in advocating for public policies that support the sustainable growth of the digital economy. By participating in discussions and forums that address e-commerce-related issues, students can voice their opinions and ideas to policymakers. This is important to ensure that the regulations implemented can create a conducive environment for the development of e-commerce, while protecting the interests of consumers and local businesses.
In facing the challenges of the digital economy in the e-commerce era, students are not only required to be good users of technology, but also as innovators, advocates, and smart consumers. By utilizing their potential, students can contribute significantly in creating a better and more sustainable e-commerce ecosystem. Therefore, it is important for educational institutions to continue to support and facilitate students in developing skills and knowledge that are relevant to the current development of the digital economy.
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